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Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns

Visual identity, custom brand patterns, and packaging concepts for a premium tea company. I paired organic handmade icons with a contemporary clean logo to communicate the company's traditional hands-on approach to the production of simple and elegant tea. --- I hand-carved stamps of tea leaves, jasmine flowers, and oranges to create cohesive icons for each tea blend and to create a repeating tea leaf pattern. The additional pattern of organic lines is more abstract and is subtly based off of aerial views of tea fields. I used a textured brush when drawing the lines to ensure the pattern fit in with the stamp aesthetic of the other brand materials.

Project Roles
Designer
Skills
Adobe Illustrator, Adobe Photoshop
Media
Brand Identity, Logos, Packaging, Patterns, Branding
Project Industries
Beverage, Packaged Goods
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns
Cloudy Hills Tea Visual Identity, Packaging, and Brand Patterns