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Launched a JCPenney holiday campaign

I worked with my team to concept, pitch, write, and execute a multi-platform holiday campaign for JCPenney. We were able to secure Carson Kressley as our celebrity talent, and I wrote three great spots that use his big personality to showcase the best holiday merchandise from JCP. We also shared the campaign on social and created shoppable content pieces on Buzzfeed.

Project Roles
Copywriter
Company
JCPenney
Skills
Brand Strategy, Celebrity, Conceptual, Copywriting, Editing, Post-Production, Social, Social Media Strategy , Scripting, Comedy
Media
Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Retail
Launched a JCPenney holiday campaign