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Launched a JCPenney holiday campaign
I worked with my team to concept, pitch, write, and execute a multi-platform holiday campaign for JCPenney. We were able to secure Carson Kressley as our celebrity talent, and I wrote three great spots that use his big personality to showcase the best holiday merchandise from JCP. We also shared the campaign on social and created shoppable content pieces on Buzzfeed.
- Project Roles
- Copywriter
- Company
- JCPenney
- Skills
- Brand Strategy, Celebrity, Conceptual, Copywriting, Editing, Post-Production, Social, Social Media Strategy , Scripting, Comedy
- Media
- Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Retail
