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Fender American Original Retail Energy Book

The all-new American Original series of guitars and basses is a vintage-inspired series that showcased "best-of-the-decade" versions of Fender's most iconic instruments. For the brochure, I was tasked with writing positioning statements for each of the eras represented.

Project Roles
Copywriter, Editor (Copy)
Company
Fender
Skills
Copywriting, Creative Research, Editing
Media
Advertising
Project Industries
Advertising, Music, Packaged Goods
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book
Fender American Original Retail Energy Book