Fender American Original Retail Energy Book
The all-new American Original series of guitars and basses is a vintage-inspired series that showcased "best-of-the-decade" versions of Fender's most iconic instruments. For the brochure, I was tasked with writing positioning statements for each of the eras represented.
- Project Roles
- Copywriter, Editor (Copy)
- Copywriting, Creative Research, Editing
- Project Industries
- Advertising, Music, Packaged Goods