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Targét Everyday

There's a (nearly) indescribable feeling you get when you shop at Target. Luckily for us, our shoppers gave that feeling a name—Targét. Targét is a spirit that elevates the everyday. We put those vibes on display in a major way for Fall with a rhyming mechanism that led people to say and feel the Targét without ever having to say it ourselves.

Project Roles
Copywriter
Company
Mother New York
Skills
Art Direction, Conceptual, Copywriting
Media
Advertising, Billboards, Brand Identity, Branding, Case Study Videos, Commercials - Broadcast, E-commerce Platforms, GIFs, Large Format Photography (Digital)
Project Industries
Advertising, Fashion, Retail
Targét Everyday
Targét Everyday
Targét Everyday
Targét Everyday
Targét Everyday
Targét Everyday
Collaborators