Cheez Balls

We got people hungry again for the 80’s classic, Planters Cheez Balls, staging a comeback for the brand by placing one single can on eBay. After 10 years of longing super fans responded, bidding in excess of $2k for the can, and spreading the news online via social media. And when the final bid was finally placed Planters donated the proceeds to the winner’s food bank of choice and announced a limited run release.
Cheez Balls were officially back on the map & in a store near you. Yum.

Project Roles
Art Director
Company
mcgarry bowen
Skills
Conceptual
Media
Advertising
Cheez Balls
Support