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Pace TV campaign

As CD, I got to add my own ideas to the pile of commercials that poke fun at New York City stereotypes - and the questionable cowboys who get their salsa there.

Project Roles
Copywriter, Creative Director
Brand Strategy, Broadcast, Copywriting, Creative Direction, Creative Strategy, Post-Production, TV
Branding, Commercials - Broadcast, Television
Project Industries
Advertising, Packaged Goods
Pace TV campaign