project unhappiness • campaign

Social media is often oversaturated with happy posts. This hypothetical campaign is a response to the unhealthy obsession with positivity in today’s society. The campaign promotes an interactive light show experience. Playing with the idea that light shines the brightest in dark, the visual language advocates the importance of darkness to highlighting the intensity of colors; just as how acknowledging unhappiness is an integral to a healthy mind, and allows space for happiness.

Project Roles
Copywriter, Creative Director, Designer
Shillington School of Graphic Design
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Content, Copywriting, Creative Direction, Creative Research, Design, Editing, Experiential, Human-Centered Design, Low / High Fidelity Prototyping, Material Design, Packaging Design
Billboards, Brand Identity, Branding, Briefs, Concept Art, GIFs, Naming, Packaging, Personal Project, Posters, Presentations, Product Designs, Products - Digital, Products - Physical, Prototypes, Social Media Content, Taglines, UI Design, Visual Designs, Websites
Project Industries
Health/Pharma, Lifestyle, Non-Profit
project unhappiness • campaign
project unhappiness • campaign
project unhappiness • campaign