Nike: World Cup 2014 Global Xbox Experience

Nike’s challenge for World Cup 2014 was to dominate the football conversation before, during, and after the final tournament match. Part of the "Risk Everything" campaign included a branded experience for the Xbox platform. The digital store included product promos and sharable assets of Nike's athletes. All optimized for 60+ languages / markets.

Project Roles
Interactive Producer
Company
Wieden+Kennedy
Skills
Game Design, Media Strategy, HTML, Interaction, Interactive, National / International
Media
Advertising, Games - Console, Social Media Content, Websites
Project Industries
Advertising, Fashion
Nike: World Cup 2014 Global Xbox Experience
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