Old Spice: Wolfdog

The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them was by bringing in a spokesperson from the wild. So we appointed Wolfdog as director of marketing to lead all marketing and advertising for Old Spice in a multi-platform, real-time experience that unfolded over five days and drove engagement around the new collection. By using an unprecedented range of platforms, Director Wolfdog told one wild story about our new collection, in real time, unfolding across multiple chapters and driven by consumer interaction and deep engagement.