Martini "PLAY WITH TIME"

Capturing the spirit of the Italian summer, with long days and sunny afternoons, Martini's heroine twirls through the cobbled streets of Rome in a stylish and dazzling film directed by Autumn De Wilde. Verde, as we call her, was joined by her friends that include TV and Film influencers from Russia, France and the ex-F1 driver Suzie Wolff. 

We started building the anticipation, for the launch, on social media with a series of bespoke content tailored specifically for each one of the influencers. The film was launched online across social media, Tv and cinema, then followed by a charming weekly 5 pm "Apertivo Invite" on Instagram and Facebook.