Coca-Cola Polar Bowl took the brand's famous polar bears and animated them in real-time during the Super Bowl in 2012, meaning they could react live to what was going on in the game (or even the commercial breaks, when the bears would fall asleep during a competitor's commercial).
I was on a production team of 3 producers for this campaign. My responsibilities
included producing live stream dynamic banners, social content and supporting my Sr IP & EP in the game engine content and campaign website.