😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Andrew Producer / Interactive Producer / Executive Producer
Coors Light: Rewards Platform
Coors Light Rewards, beer's first loyalty app, offered multiple ways to earn exclusive experiences and gear for being a fan of Coors Light. What could be better than getting rewarded for drinking beer? Fans earned points by purchasing Coors Light, crushing bar trivia, and posting photos on Instagram. Over half a million points were earned after just the first two months of the launch! A whopping 85% of users are staying engaged with the program after download mostly by earning points by purchasing packs of Coors Light. In total, the program registered 260k fans, with 234k Android downloads and 163k iOS downloads.
I was the lead Producer / Program Manager overseeing a team of 12+ resources.
- Project Roles
- Content Producer, Interactive Producer
- Company
- 72andSunny
- Skills
- Management of Teams 10-20, Managing Budgets, Producing, Product Development, Project Management, Usability Testing, User Behavior Research, User Research
- Media
- App Design, Interaction Designs, Product Designs, Products - Digital, Prototypes
- Project Industries
- Beer, Beverage
