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HBO #CatchDrogon

To promote Season 5 of Game of Thrones, we led fans on a dragon hunt throughout social media. People searched online to catch the prodigal dragon, Drogon, by setting bait on their feed via our Giphy Bait Shop. If Drogon replied to the post, they had a limited time to RT before he was off again and his post was deleted. The outpour of GoT nerds was unprecedented and it resulted in a campaign that got us a bunch of awards and drinks on the agency. 2016 Cannes : Entertainment LionShortlist 2016 Shorty Awards Winner: Gamification 2016 One Show Merit 2016 Webby Award Nominee 2016 IAB Mixx Bronze 2016 Webby Award Nominee

Project Roles
Art Director
Company
360i
Skills
Art Direction, Conceptual
Media
Advertising, Social Media Content
Project Industries
Advertising, Entertainment
HBO #CatchDrogon
Collaborators