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HBO #CatchDrogon

HBO needed us to promote the fifth season of Game of Thrones. So we decided to play into the storyline of Drogon missing and lead fans on a dragon hunt throughout social media. They searched online to catch the prodigal dragon by setting bait on their feed via our Giphy Bait Shop. If Drogon replied to the post, they had a limited time to RT before he was off again and his post was deleted. 2016 Cannes : Entertainment LionShortlist 2016 Shorty Awards Winner: Gamification 2016 One Show Merit 2016 Webby Award Nominee 2016 IAB Mixx Bronze 2016 Webby Award Nominee

Project Roles
Art Director
Art Direction, Conceptual
Advertising, Social Media Content
Project Industries
Advertising, Entertainment
HBO #CatchDrogon