HBO #CatchDrogon

HBO needed us to promote the fifth season of Game of Thrones. So we decided to play into the storyline of Drogon missing and lead fans on a dragon hunt throughout social media. They searched online to catch the prodigal dragon by setting bait on their feed via our Giphy Bait Shop. If Drogon replied to the post, they had a limited time to RT before he was off again and his post was deleted.

2016 Cannes : Entertainment LionShortlist
2016 Shorty Awards Winner: Gamification
2016 One Show Merit
2016 Webby Award Nominee
2016 IAB Mixx Bronze
2016 Webby Award Nominee