Park MGM presents Las Vegas Love Stories
To build excitement for the new Park MGM Las Vegas hotel, we wanted to tell our story of fate, chance and love, but do so in a way that people actually care about. In our world of ever decreasing attention spans, one stat stood out.
It only takes 8.2 seconds to fall in love. That’s it. 8.2 seconds to make your heart stop. 8.2 seconds for fate to walk in and turn your whole world upside down. Collaborating with academy award winning director Michel Gondry and his brother Olivier, we made six 8.2 second love films, each filmed within Park MGM itself.
Our six feature films: “Night of the Scorpio,” “Our Infinity,” “It Is Decidedly So,” “The Big Eight,” “No Ordinary August,” and “Room 802” got the signature cinematic treatment from the Gondry’s. We released the films with the full red carpet treatment as if they were features. Not only did we have an official movie premiere in Los Angeles with a Q&A from the directors, we placed a billboard on Hollywood Boulevard, created unique posters for each, dropped a theatrical trailer and earned ourselves an official IMDB page.
I worked on the film posters, title sequences and OOH.