American Copper Website Redesign
I recently designed the relaunch of americancopper.nyc with The Charles Group. As the Visual/UX lead, I developed the site hierarchy, created the visual language and designed a seamless web experience.
We wanted to convey a memorable experience that was easily digestible for potential renters. I utilized luxurious images, strong typography, white space and a clean design aesthetic to push the brand narrative. Users can quickly see what apartments are available, view modern interiors, explore amenities, and learn about the neighborhood.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Project Industries
- Real Estate