"Kokovoko's" is a fictional confectionery company. Named after an island from the story 'Moby Dick', the product is a modern vegan marshmallow substitute to the whale hunting theme of 19th century novel.
The brand identity and logo is inspired by the Pe'a & Maori facial tattoos of Polynesian island colonies as seen historically in the likes of Samoa, Hawaii and New Zealand. The red Strawberry flavour packaging represents the violence of the whale hunt whilst the grey Vanilla flavour packaging represents the pale skin of Moby Dick.
- Project Roles
- Creative Director, Designer, Illustrator
- Adobe Illustrator, Brand Strategy, Packaging Design
- Brand Identity, Branding, Illustrations, Packaging
- Project Industries
- Packaged Goods, Retail