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Adidas 'Know Hope'

[STUDENT PROJECT] Know Hope is a campaign to engage young people in deprived communities across the city of London. Many young people are living in families suffering from modern day poverty where any hope is all but gone. Know Hope looks to celebrate the sporting talent of these young people and give them the spotlight via social media to bring hope back into their life, giving them opportunities they once could only dream. The idea flips the premise of celebrity culture and instead gives these deprived talents a chance to shine instead. This project was in response to a brief for D&AD New Blood Awards.

Project Roles
Animator, Art Director, Designer, Illustrator, Motion Designer
Skills
2D, Adobe Audition, Adobe Illustrator, After Effects, Design, Motion, Vector
Media
Motion Graphics
Project Industries
Advertising, Lifestyle, Sports
Adidas 'Know Hope'
Adidas 'Know Hope'
Adidas 'Know Hope'
Adidas 'Know Hope'
Adidas 'Know Hope'