Biotech - It's In Your DNA

[STUDENT PROJECT] Biotech is the human cloning company, where friends are made. This fictional company lives in a futuristic reality where humans can be cloned from DNA in our hair. Loneliness is a common emotional state all humans will experience. Recent research has shown that it has an alarming negative effect on our health. Loneliness increases the likelihood of mortality by 26% with an impact to our health comparable to obesity or smoking. Those who lack social integration are at a higher risk from developing depression, high blood pressure, heart disease, stroke and even clinical dementia. Biotech is here to eridicate loneliness. The project required creating a brand new start up with materials alongside including a brand guide, social media assets, an animation and all accompanying copywriting to market the idea.