Clorox – So Many Wipes

Clorox Ultra Clean Wipes are the toughest wipes ever made. They can be used for almost any kind of mess – from wiping away germs, to things we’d normally use a sponge for, like baked-on grease or soap scum.

To ensure they’re top of mind the moment someone sees a mess, we thought that instead of launching a product that can do everything, let’s launch each and every thing it can do.

We also made social content using really funny gifs that featured an over the top mess.