Digitas New Fronts

We live in a world full of controversy that brands can't afford to avoid. In 2018, the Digitas New Fronts conference decided to tackle controversy head-on by staging its own revolt – Boycott New Fronts.

We kicked off the event with a fake protest, a “boring” room to show what neutral brands look like, and exciting protest themed artwork, stage decor and graphics.

I created the brand identity, video concept, stage graphics, signage, social media posts, video graphics and worked with a set designer to create the look of the event.