Adidas: Graphic Design, Illustration and advertising

After the success of a previous job, Adidas London got in contact again about creating a number of illustrations and designs to celebrate the launch of three of their new football boots to mark the new football season kicking off back in August.

I was commissioned to create work advertising three of the boots. The Predator, the X and the Nemeziz. Adidas gave me free creative reign to create work but gave me the brand word for each trainer which exemplified exactly what each one was about.

The Predator was 'Master Control' so with that in mind and the thought of the heritage of the Predator, I created a piece inspired by retro games, and the 'Games Master' era of video games where you literally would master the control.

The X was 'Unleash Speed' so I created a piece based around speed and energy. I took inspiration from the crazy patterns on the trainer and also the vibrant colours.

The Nemeziz was 'Unlock Agility' so I created a more illustrative type piece where the typography was executed, floating around the trainer, again, taking more inspiration from the patterns and markings on the trainer to complete the piece.

All of this work was exhibited via Adidas London's social accounts and print advertising.