Rainbow Sandals - It's a Beautiful Death

When most products break, they are discarded and forgotten. Not Rainbows. Since they last so long, the moment that they finally falter is more of a rite of passage. Like when the beater you drove in high school finally puttered its last mile, or when your beloved baseball mitt finally wore through.

To celebrate this moment is to highlight Rainbow’s core product benefit—they are so durable that they become a part of you. These sorts of objects aren’t discarded when they die, they are memorialized. So we built a campaign around celebrating rainbows in death, just as they supported us in life.

MY ROLE: Copywriter. Wrote manifesto and all copy and concepts.