Sonnet - STUFF

Many insurance campaigns scare customers with the fear of things going wrong. Sonnet Insurance wanted to reach Millennials in a different way: optimism. Our big idea was to celebrate Millennials’ unheralded love for their stuff. Instead of pretending that objects aren’t important, we dreamt up a “Micro Insurance” app that helps them celebrate the stuff they love. We called our campaign “STUFF.” It won a One Show Merit award for best video work. MY ROLE: Copywriter. Created concepts, wrote manifesto, script, and copy.

Project Roles
Content Producer, Copywriter
Conceptual, Content, Copywriting
Advertising, App Design, Brand Films, Commercials - Video, Corporate Slogans, E-commerce Platforms, Manifestos, Treatments
Project Industries
Advertising, Finance, Lifestyle, Media, Technology
Sonnet - STUFF
Sonnet - STUFF
Sonnet - STUFF
Sonnet - STUFF