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Merrell - Do What's Natural Campaign

Our team at Sid Lee was given the challenge of repositioning the branding and marketing for the ever-reliable outwear company Merrell. In order to appeal to a younger more adventurous consumer without losing their lotal fans, we developed the mantra "Do What's Natural". With this sentiment in mind, we then expanded the color palette and visual language through packaging, print advertising, photography, video spots, and more.

Project Roles
Designer
Company
Sid Lee
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Advertising, Posters, Typography
Project Industries
Advertising, Fashion
Merrell - Do What's Natural Campaign
Merrell - Do What's Natural Campaign
Merrell - Do What's Natural Campaign
Merrell - Do What's Natural Campaign
Merrell - Do What's Natural Campaign
Merrell - Do What's Natural Campaign