Throughout the history of advertising, brands achieving long-term success have adapted their voices to the constantly evolving tastes of consumer markets. These adaptations can be discovered in the visual and verbal choices made in individual ads over time.
This project sources two brand’s advertisements - Revlon and Marlboro - from the Vogue Magazine archive from 1970 through 2015, and extracts two prominent elements from each advertisement: color and word. By recontextualizing the extracted elements back into the chronological book format, the book gives way to a fresh narrative of the respective brand and its evolution.
- Project Roles
- Art Director, Artist, Creative Director, Designer
- 2D, Adobe InDesign, Design, Design Pattern Research
- Personal Project
- Project Industries
- Advertising, Beauty