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Equal Means Equal

Equal Means Equal is an organization and movement dedicated to achieving the ratification of the original Equal Rights Amendment to the U.S. Constitution. While sites and associated branding of women’s advocacy organizations often feel bland and stogy, Equal means Equal feels young, vibrant and fiery. This design shift was deliberate to inject new life into the decade old battle for ratification of the ERA. When you arrive to the website you're asked to select your state. Once selected, you are taken to a page that tells you the ERA status of your state - Ratified, Unratified, or Battleground (which is unratified with a serious chance for ratification). Based on your state's status, you're provided with clear steps to take action.

Project Roles
Designer, UI Designer
Equal Means Equal
Adobe Illustrator, Creative Research, Design, Human-Centered Design, Interaction, Sketch, Visual Development
Advertising, Websites
Project Industries
Equal Means Equal
Equal Means Equal