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Fiat - The Motherhood

Fiat wanted to express the highs and lows of motherhood through the medium of rap. Getting ‘episiotomy stitches’ into the song was a high point. It gained 4.2 Million Views, 416,000 Facebook Interactions, masses of international coverage online and offline, and advocacy in influential spaces including over 80 blog posts. Notable coverage includes Business Insider, The Huffington Post and The Daily Mail. On Friday 4th January the video was the most shared ad globally (source: Mashable / Unruly Viral Video Chart )

Project Roles
Copywriter
Company
Fiat
Skills
Scripting
Media
Brand Films
Project Industries
Automotive
Fiat - The Motherhood