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Okay
Bodyform - The Truth

When a disgruntled man called Richard Neil posted a funny rant about periods on Bodyform's Facebook page, I doubt he was expecting this kind of response... I was part of a team that planned, scripted, shot and launched the film within 7 days of the Facebook post going live. The public response was overwhelming, proving you can have a real laugh when it comes to periods. It got over 5.5 Million Views, 140,000 Social Shares, international press & blog coverage (over 150 pieces) including Mashable, Jezebel, The Telegraph & The Guardian. It was also the winner of the following awards: Mashie, Cannes Golden Lion, Lovie, and IAB Creative Showcase

Project Roles
Copywriter
Company
Bodyform
Skills
Scripting
Media
Brand Films
Project Industries
Packaged Goods
Bodyform - The Truth