Chicago Town - The Pizza Lover's Paradise
There wasn’t a formal brief, but over plenty of conversation, we heard that Chicago Town wanted to engage ‘true pizza fanatics’ & get them talking about Chicago Town pizza.
Pizza is probably the Internet’s favourite food, with memes and shareable gifs everywhere, so we knew we could have a huge amount of fun and engage an audience of pizza lovers if we turned it up to 11 and made something visually bombastic, fun and engaging.
Enter the ultimate 'Pizza Lover’s Paradise', a home for the ultimate pizza fan, and invited a pizza-loving influencer down to sample the delights and take in the mad surroundings.
We partnered with one of Facebook’s largest publishers ‘Unilad’ and rising BBC3 comedienne Jahannah James to boost awareness and we produced plenty of additional social content in addition to the main film. Over 10 video assets, 19 gifs and 100 stills for use in PR.
The campaign had over 1.7million total views, drove 32,000 social interactions and 27,000 clicks through to the site.
- Project Roles
- Creative Director, Director, Strategist
- Dr Oetker
- Creative Direction, Creative Strategy, Filmmaking
- Brand Films
- Project Industries
- Packaged Goods