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eBay - Curve

To celebrate the launch of the new plus size clothing section of eBay, I created a series of short branded documentaries busting some misconceptions about plus size women which aligned with three business objectives, fitness, bridal and lingerie. Additionally, I made a press / PR film using three very talented social influencers. The film was instantly picked up by the press, getting embedded on the Daily Mail within the first hour of launch.

Project Roles
Creative Director, Director
Company
eBay
Skills
Creative Direction, Creative Strategy, Filmmaking
Media
Brand Films, Branded Content
Project Industries
Fashion
eBay - Curve