Wit

Most children’s furniture is designed as adult furniture coated in a kid aesthetic. Wit takes a smarter approach with a collection of pieces specially constructed for the way kids sit, play and move. My team and I created an identity that reflects the design of the product—one with a whimsical touch.

Completed at Avec under Creative Director Camillia BenBassat, Design Director Gareth Geraty and Strategist Lauren Green.