OVERVIEW: CIEE; one of the worlds largest Study Abroad organizations came to us in need of a complete website redesign. They were looking to not just update the aesthetic of their existing pages, but embrace an entirely new structure and way of navigation.The new site organization is now based on audience identification (which made a big impact considering the vast quantity of user types they cater to). New tools, design conventions, and responsive layouts were incorporated. It was a year-long effort to completely transform the marketing pages, blogs and logged-in experience of the massive website as well as the introduction of their new program customizations.
ROLE: Led UX Design, prototyping, and user-testing for the entire site. Oversaw and executed all Visual Design for the custom programs.