Auto Dance - Just Dance, Ubisoft

OVERVIEW: Just Dance is the dance video game anyone can pick up and play. So to promote the release of the Just Dance 3 game in Europe and Australia, we created Autodance, the app that proves anyone can Just Dance. Simply record your friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game. Like magic, your friends will be shaking their stuff in a branded music video that can be shared online. Each user-generated video acts as an advert for Just Dance 3 and features our tagline “Anyone can Just Dance”, along with an end card for the game.

ROLE: UX Designer responsible for architecting the overall interactive design and campaign mechanics of the app and peripheral engagement points (microsite, YouTube Channel, and Facebook interactions). Lead major design and strategic decisions.

RESULTS: Over 5.5 million downloads, 46 million videos created. Autodance has exposed Just Dance 3 to a new, diverse audience of millions. In December of 2011, Just Dance 3 became the best selling video game in Europe.

AWARDS: 2012 Cannes, Mobile, Bronze • 2012 Clio Awards, Mobile, Gold • 2012 Clio Awards, Social Media • 2012 One Show, Interactive, Gold • 2012 Andy Awards, Mobile, Silver • 2012 Mixx Awards, Mobile, Gold • 2012 New York Festivals, Avant-Garde, Silver • 2012 Eurobest Awards, Branded Entertainment • 2012 Eurobest Awards, Mobile, Bronze • 2012 Eurobest Awards, Media, Bronze • 2012 Eurobest Awards, Promo Activation, Bronze • 2011 Mobile FWA, November 14.