Jungle Book - The Law of the Jungle
The Jungle—a place free of Man, where animals rule. Over generations, its inhabitants have created their own laws, language and understanding of the world. This has lead to a lexicon of unique terminology; phrases like Red Flower, man cub and paw paw. We see this site an introduction to the ways of the Jungle, where newcomers can immerse themselves in its robust mythology. Here is where they form their first personal connection to this magical place… for the Jungle is where journeys begin and adventure awaits.
To create this immersive experience, we rendered 3D models of natural elements like trees, branches and flowers to recreate the feeling of entering the Jungle. Building the site in WebGL and using a dimensional transition between frames allowed us to further emulate this feeling. We also implemented animations between each section—drag the scene horizontally to animate the page. The site is built on the Tumblr platform, allowing fans to follow the page as well as share, like and reblog its social content. All in all, visuals blend seamlessly with technology to create a wholly original experience to celebrate Disney's The Jungle Book.
My role on this project was WebGL development.
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- Creative Technologist
- Watson Design Group
- Advertising, Microsites, Websites
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