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Wine Australia - 'Made Our Way'

‘Made Our Way’ is a brand platform created to change perceptions of Australian wine to overseas markets. Australian winemakers have the freedom to make exceptional wine and to do it their own way. They’re not beholden by tradition, but continue to push the boundaries in the pursuit of the most diverse, thrilling wines in the world. We took that sentiment and made it our brand approach called ‘rogue and refined’. The strategy focused strongly on contemporary Australia, the diversity of characters and the craft of premium winemaking.

Project Roles
Creative Director
Company
R/GA
Skills
Art Direction, Brand Strategy, Content, Copywriting, Creative Direction
Media
Brand Guidelines, Brand Identity, Social Media Content
Project Industries
Beverage
Wine Australia - 'Made Our Way'
Wine Australia - 'Made Our Way'
Wine Australia - 'Made Our Way'
Wine Australia - 'Made Our Way'
Wine Australia - 'Made Our Way'
Wine Australia - 'Made Our Way'