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Samsung Bixby Use-Case Videos

Samsung’s voice assistant Bixby launched on Galaxy S8 to less than enthusiastic fanfare. The launch of Bixby 2.0 on Note 9 needed to not only reverse mindset but also highlight innovation in key areas such as personalization, customization, adaptive learning and ease of use. We created a series of use case videos that are whimsical in nature and focus on relatable scenarios for the global market.

Project Roles
Art Director
Art Direction, Conceptual, Design
Commercials - Video
Project Industries