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H&R Block Play Money/Money Mavens

When H&R Block approached my team at RYOT Studio with a brief focused on relieving stress during tax season we responded with a creative approach that made money matters more fun. Working under the broader strategy “Why didn’t I learn this in school?” our creative executions seek to connect to a childlike playfulness to demystify personal taxes. Play Money is a series of illustrated infographics that draw inspiration from childhood board games, and Money Mavens (in development) is a humorous video series asking little children to grapple with tax preparations while also informing grown up viewers. This campaign is in development and ongoing, check back for future updates.

Project Roles
Art Director, Content Producer, Creative Director
Company
H&R Block
Skills
Art Direction, Content Strategy, Copywriting, Creative Direction, Producing
Media
Branded Content, Commercials - Video, Editorial Writings, Infographics
Project Industries
Finance
H&R Block Play Money/Money Mavens
H&R Block Play Money/Money Mavens