H&R Block Play Money/Money Mavens
When H&R Block approached my team at RYOT Studio with a brief focused on relieving stress during tax season we responded with a creative approach that made money matters more fun. Working under the broader strategy “Why didn’t I learn this in school?” our creative executions seek to connect to a childlike playfulness to demystify personal taxes.
Play Money is a series of illustrated infographics that draw inspiration from childhood board games, and Money Mavens (in development) is a humorous video series asking little children to grapple with tax preparations while also informing grown up viewers.
This campaign is in development and ongoing, check back for future updates.
- Project Roles
- Art Director, Content Producer, Creative Director
- H&R Block
- Art Direction, Content Strategy, Copywriting, Creative Direction, Producing
- Branded Content, Commercials - Video, Editorial Writings, Infographics
- Project Industries