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Slack Rebranding Concept

This is my personal and unsolicited take on the Slack identity. Don't get me wrong, I obviously admire Pentagram and their rebranding, but I feel like something got lost along the way, especially if their goal was to simplify the brand identity, make it more flexible and cohesive (as Slack declared in the article presenting the new logo). Just to play around, I came up with this concept: a simple solution, recognizable and deeply connected to the iconic hash mark that made Slack popular.​​​​​​​

Project Roles
Art Director, Creative Director, Designer
Company
Slack
Skills
Art Direction, Brand Strategy, Creative Direction
Media
Brand Identity, Branding, Typography
Project Industries
International, Software, Technology
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept
Slack Rebranding Concept