Slack Rebranding Concept
This is my personal and unsolicited take on the Slack identity.
Don't get me wrong, I obviously admire Pentagram and their rebranding, but I feel like something got lost along the way, especially if their goal was to simplify the brand identity, make it more flexible and cohesive (as Slack declared in the article presenting the new logo).
Just to play around, I came up with this concept: a simple solution, recognizable and deeply connected to the iconic hash mark that made Slack popular.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Brand Strategy, Creative Direction
- Brand Identity, Branding, Typography
- Project Industries
- International, Software, Technology