Maltesers // Fortune Teller
In the UK, Maltesers candies are known for their cheeky, playful attitude. For the brand's US launch, my team wanted to bring that same jaunty spirit to product trials at Target with something a little unpredictable: a fortune teller.
With a coupon on the backside, our Maltesers fortune teller made trying the product a silly and prophetic experience. And in a one-day test reaching 69,000 Target guests, it helped increase sales by 808%. Welcome to the US, kid.
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