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Snickers // Hungry, Hungry Humans

It’s one thing to go to a festival. It’s another to start a scene. For the Life is Beautiful festival in Las Vegas, Snickers wanted to make a stir for its fans and for its new flavors: hazelnut, peanut butter, almond and crispy. To engage these festival-goers, my creative team knew we needed something big. Something exciting. Something to feed their competitive side. We called it Hungry, Hungry Humans. I wrote all communication for this activation and helped develop the intial concept and final game dynamics.

Project Roles
Copywriter
Company
Snickers
Skills
Conceptual, Copywriting
Media
Events, Interactive Installations
Project Industries
Packaged Goods
Snickers // Hungry, Hungry Humans