Snickers // Hungry, Hungry Humans

It’s one thing to go to a festival. It’s another to start a scene.
For the Life is Beautiful festival in Las Vegas, Snickers wanted to make a stir for its fans and for its new flavors: hazelnut, peanut butter, almond and crispy.

To engage these festival-goers, my creative team knew we needed something big. Something exciting. Something to feed their competitive side. We called it Hungry, Hungry Humans.

I wrote all communication for this activation and helped develop the intial concept and final game dynamics.