J&J "Once Upon A Care"

When a national survey revealed that people believe the world had become a less caring place, Johnson & Johnson wondered, "are we doing enough to inspire our children to care?"

We decided to visit a school and find out from the horse’s mouth. We asked the children of PS 20 in NYC to tell us what it means to truly care for someone. Then, with the help of renowned children’s author Patricia Larkin, we published their stories in a children’s book. And then we presented it to them.