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The Madden Gifferator

Months of work, hundreds of headlines, days upon days of meetings with tech nerds gave birth to the Madden Giferator. (Winner of 6 Cannes Lions) I was fortunate to be the lead writer on this project. NFL fans customize high-res GIFS of Madden game footage, then splatter them across the internet. In addition to the UGC site, we created digital executions the moment they occured in NFL games, then instantly published them to purchased media.

Project Roles
Copywriter
Company
HEAT SF
Skills
Copywriting
Media
Advertising, Games - Console
Project Industries
Advertising
The Madden Gifferator