How do we make Super Bowl viewers turn away from the event and take part in a Mercedes Benz commercial instead. We created a modernized version of the old car-dealer promotion that granted a free car to the last person who kept their hands on the vehicle. Keep your finger on a streaming-video of the car during the Super Bowl, the last person touching it wins the car, a AMG C 43 Coupes.
- Project Roles
- Art Director
- Creative Direction, Design, Editing, Interactive
- Interaction Designs, Interactive Videos, Web Apps
- Project Industries