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Mercedes

How do we make Super Bowl viewers turn away from the event and take part in a Mercedes Benz commercial instead. We created a modernized version of the old car-dealer promotion that granted a free car to the last person who kept their hands on the vehicle. Keep your finger on a streaming-video of the car during the Super Bowl, the last person touching it wins the car, a AMG C 43 Coupes.

Project Roles
Art Director
Company
R/GA
Skills
Creative Direction, Design, Editing, Interactive
Media
Interaction Designs, Interactive Videos, Web Apps
Project Industries
Advertising
Mercedes
Mercedes