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Coke Zero

In the US 80% of people have never tried Coke Zero. Yet 60% of people who try it, like it. How could we get more people to taste Coke Zero? We made advertising drinkable. From a billboard that dispensed real Coke Zero, to a print ad that turned into a cup, to a flyer that turned into a straw - every medium became an opportunity for people to end up with a Coke Zero.

Project Roles
Art Director
Company
Ogilvy & Mather
Skills
Art Direction, Design
Media
Editorial Designs, Interactive Installations, Social Media Content
Project Industries
Advertising
Coke Zero
Coke Zero