We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Coke Zero

In the US 80% of people have never tried Coke Zero. Yet 60% of people who try it, like it. How could we get more people to taste Coke Zero? We made advertising drinkable. From a billboard that dispensed real Coke Zero, to a print ad that turned into a cup, to a flyer that turned into a straw - every medium became an opportunity for people to end up with a Coke Zero.

Project Roles
Art Director
Ogilvy & Mather
Art Direction, Design
Editorial Designs, Interactive Installations, Social Media Content
Project Industries
Coke Zero
Coke Zero