PNC Bank / Be The Boss of Your Money
Virtual Wallet is an entirely new approach to seeing, managing, and growing your money. To demonstrate its features, we created characters inspired by typical monthly expenses—Mortgage Payment, Student Loan, Credit Card, etc.—and showed how Virtual Wallet puts you back in the boss’s seat.
- Project Roles
- Creative Director
- PNC Bank
- Creative Direction
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content, Websites, Character Designs, HTML 5 Banners, Taglines, Viral Films
- Project Industries