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  • Josh
  • Josh Creative Director / Copywriter / Illustrator
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Those Fios commercials with the kid from "Stranger Things"

Fios is all about fiber optics. But people don't understand what they are or why they would want them. So who better to extol the virtues of the technology that makes all your devices work flawlessly than a certain knowledgable teen? I was part of a large team that developed the campaign and wrote lots and lots of scripts. So very many scripts. I was also involved in the production of a swath of these creations.

Project Roles
Copywriter, Creative Director
Company
McCann
Skills
Copywriting, Creative Direction
Media
Scripted TV
Project Industries
Advertising