Getting young adults to think about fiscal responsibility isn’t easy.
With a target that’s bent on living in the moment, the strategy was to use FOMO in a new way. Instead of missing out on fleeting experiences, get people to consider being left behind when it comes to financial accomplishments.
The solution my partner and I developed was rooted in the truth that there’s often a disconnection between intention and action when it comes to saving.
I was the writer and worked as part of the team on the production.
- Project Roles
- Copywriter, Creative Director
- Ad Council
- Copywriting, Creative Direction
- Scripted TV
- Project Industries