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  • Josh
  • Josh Creative Director / Copywriter / Illustrator
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FeedThePig.org

Getting young adults to think about fiscal responsibility isn’t easy. With a target that’s bent on living in the moment, the strategy was to use FOMO in a new way. Instead of missing out on fleeting experiences, get people to consider being left behind when it comes to financial accomplishments. The solution my partner and I developed was rooted in the truth that there’s often a disconnection between intention and action when it comes to saving. I was the writer and worked as part of the team on the production.

Project Roles
Copywriter, Creative Director
Company
Ad Council
Skills
Copywriting, Creative Direction
Media
Scripted TV
Project Industries
Advertising