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Army Warriors Wanted TVC

The U.S. Army was suffering some of the lowest recruitment numbers they'd ever seen. So we needed a TV campaign to get young men and women to step up to the challenge and become part of the military's most feared fighting force. I was the writer, along with our ECD. I also found and directed the voice talent.

Project Roles
Copywriter, Creative Director
Company
McCann
Skills
Copywriting, Creative Direction
Media
Scripted TV
Project Industries
Advertising, Government