With branding that felt outdated and out of place in the data-focused tech world, Fohr needed to reinvent itself. What initially started as a name and logo change quickly evolved into an entire new look for the company. The rebrand encompassed everything from a new name, to a new logo, brand new marketing and sales materials to an entirely new marketing website.
As the Lead Product Designer at Fohr, I was responsible for the oversight of all design decisions. I worked closely with the very talented Vincent Fileccia (who was responsible for many of the rebrand elements) to make sure that brand standards were carried out over every aspect of the company.
- Project Roles
- Creative Director, Project Manager
- Brand Strategy, Design, Design Strategy, Wrangling - Creatives
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- B2B, Software, Startups, Technology