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CONVERSE - MADE BY YOU

The Chuck Taylor All Star is more than a sneaker. Every pair tell a story. MADE BY YOU. Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien. A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'. Back in 2015 Instagram was our channel of choice. We earned a lot of attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others.

Project Roles
Content Strategist, Creative Director
Company
Converse
Skills
Content, Content Strategy, Creative Direction, Social, Social Media Strategy
Media
Advertising, Social Media Content
Project Industries
Fashion
CONVERSE - MADE BY YOU
CONVERSE - MADE BY YOU
CONVERSE - MADE BY YOU
CONVERSE - MADE BY YOU
CONVERSE - MADE BY YOU
CONVERSE - MADE BY YOU